International Ice Hockey Federation

Meet the team:

Meet the team:

Global hockey party on Danish soil

Published 10.01.2017 12:21 GMT+1 | Author Michael Sovso
Meet the team:
The team behind the 2018 IIHF Ice Hockey World Championship Organizing Committee is already busy at work, even though the first face-off on the ice is still over a year away. From the left: Kim Pedersen, Enver Hansen, Rasmus Moller Haarbye, Maja Grimnitz and Frederik Munk. Photo: Jan Korsgaard / Kanut.dk
The team behind the 2018 IIHF Ice Hockey World Championship Organizing Committee welcomes everybody to celebrate ice hockey in Herning and Copenhagen.

With 64 games of the highest quality the event will be the biggest sports festival ever on Danish soil. That is one way to briefly describe what awaits fans in both Herning and Copenhagen when 2018 IIHF Ice Hockey World Championship kicks off in may 2018. And the team behind the first ever ice hockey world champions in Denmark wants their nation to be the best prepared host in history.

That is why the organizing have recruited a rock solid first line of talents, which includes a wealth of routine and ice hockey knowledge complimented by both marketing and organizational qualities that will be able to further ice hockey in the small Scandinavian country in cooperation with the existing fans.

Meet the five persons who are already working on the biggest sport event ever in Denmark.

EXPERIENCE AT THE HELM

Enver Hansen was the first person appointed to work with the project full time as the CEO of the company responsible for arranging the big event. He was also an instrumental part of getting 2018 IIHF Ice Hockey World Championship to Denmark back in 2014. Enver Hansen brings with him a wealth of sports management experience to the project, having served as the CEO of the Danish Ice Hockey Federation between 2003-2015 and as the chairman of Ice Hockey Club Gentofte.

As the CEO, Enver Hansen oversees the day-to-day management of the project:

“It is my responsibility to ensure that the goals of the board, the event partners and IIHF are all fulfilled. I work closely with my Chief Operating Officer, Frederik Munk, and my Chief Marketing Manager, Maja Grimnitz, who contribute with valuable information and presentations on their respective fields of knowledge.”

“An important part of my job is to make sure that we stay within the event budget. That requires a firm cost policy, as we are pretty much in the dark in terms of ticket sales revenues until the ticket sales launch in the fall of 2017.”

In addition, Enver Hansen wants to enthuse the fans, both new and seasoned ice hockey spectators, when Denmark hosts 2018 IIHF Ice Hockey World Championship:

“I want the world championship to excite all of Denmark, those who are already passionate fans as well as newcomers. They will all feel the excitement and the rush in the arenas.”

“Ice hockey in general in Denmark has so many great stories to tell and a host of players of the absolute highest quality. We need to tell these stories to the Danish people to create a public support – both for the 2018 IIHF Ice Hockey World Championship and the Danish national team – in 2018.”

THE CROWNING ACHIEVEMENT

You cannot say the word “sport event” in Denmark without mentioning Frederik Munk, who is arguably one of the persons in Denmark with the most experience with organizing big international sport events.

Since 2008 Frederik Munk has been an important part of Sport Event Danmark as an event consultant. He brings a lot of experience from the biggest sport events held on Danish soil, but he is still humbled by the scope of the ice hockey world championship.

“When it comes to budget, duration, number of national and international spectators, revenue from tourism, media and international viewers, we are dealing with one of the biggest and most popular sport events on the planet.”

“The 2018 IIHF Ice Hockey World Championship is also the crowning achievement of a string of international sport events held in Denmark over the last 10 years by skilled sports organizations and dedicated host cities in cooperation with Sport Event Denmark.”

The central part of much of Frederik Munk’s work will be to transform the two venues, Royal Arena in Copenhagen and Jyske Bank BOXEN in Herning, into full-blown ice hockey arenas. That includes the establishment of the ice hockey rinks, dressing rooms, fan zones and media centers.

Other aspects of Frederik Munk’s work is the recruitment of hundreds of dedicated persons for the volunteer program ‘The Face-off Force’, as well as handling partners and employees and making sure that everything goes as planned when the puck hits the ice in May 2018. In other words, Frederik Munk’s work is to ensure that fans, teams, media and every other guest get to enjoy ice hockey at its best.

IGNITE THE PUBLIC

For the 2018 IIHF Ice Hockey World Championship to be a success, 300,000 tickets need to be sold. That is why 36-year-old Maja Grimnitz moved back home to Denmark after spending the last seven years in Singapore building the sports brand ONE Championship from scratch to being televised in over 75 countries.

Maja Grimnitz will oversee the marketing and sales performance of the IIHF Ice Hockey World Championship to make sure that ice hockey in Denmark will experience the same rapid growth as her previous projects.

“The biggest challenge will be to create an interest among the public. We must ignite the Danes’ passion for ice hockey in a relative short period of time. But I believe the Danes are ready for a world championship on home-ice.”

Maja Grimnitz also believes that Denmark has a lot to be proud of when it comes to ice hockey.

“Denmark has a group of fantastic ice hockey players at home and abroad, and our national team has been at the IIHF Ice Hockey World Championship every year since 2003, which in itself is a massive achievement. I have no doubt that the event in 2018 will be a big party for everyone involved.”

#ICEHOCKEY

To ensure a big public interest in the 2018 IIHF Ice Hockey World Championship the team behind wants to reach the fans on digital platforms and social media. That is why the digital strategy behind the event revolves around getting people to tweet, post and discuss. This will be the responsibility of the newest addition to the team, Digital Director Rasmus Haarbye.

“My most important job is to get every Dane to talk about, tweet and post about this big event happening right here in Denmark. We need to open peoples’ eyes to see this amazing sport and to tell the stories about these Danish players who are at the pinnacle of ice hockey.”

Rasmus Haarbye hopes to emulate what other sports have achieved in Denmark.

“When 2018 IIHF Ice Hockey World Championship is over, I want Danes to talk about the Danish ice hockey players in the same way as they talk about Mikkel Hansen (the World’s best handball player) and Christian Eriksen (football player for the Danish national team and Tottenham Hotspurs) – and by 2018 every Dane should know what the terms face-off, icing, slapshot and checking mean.”

A DREAM COME TRUE

The last person on the team, Kim Pedersen, now splits his time between his work as the Head of Administration with the Danish Ice Hockey Federation and his role in the team behind 2018 IIHF Ice Hockey World Championship, but in the beginning of 2018 he will devote all of his time towards his work as the Sports and Competition Director for the world championship. And Kim Pedersen cannot wait to get started.

“Ice hockey has been my passion pretty much my whole life, and I cherish every minute of working with the sport. I have had the privilege of being a part of the national team’s amazing journey to the upper levels of the sport, and a world championship on home-ice is like a dream come true. Not only for me, but for Hockey-Denmark in general. They all truly deserve this experience.”

Kim Pedersen brings with him a lifetime of experience from ice hockey, having worked as an official on the highest level for several years and as a General Manager for the Danish national team. There is no doubt, Kim Pedersen lives and breathes hockey, and he cannot wait to welcome the best of the best hockey nations to come play in Denmark.

 

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